Hire, Develop & Retain Top Talents for Improved Performance
The top 20% of go-to-market teams deliver more than 50% of the results – leaving a massive improvement potential. But getting there is hard…
The Vicious Circle
Top performers are highly skilled, well-compensated, and embedded in their roles, making them difficult to hire and retain. HR, talent, and headhunter teams in SaaS/IT often focus on candidates who are merely “open to work,” leaving the top 20% largely unreachable. This creates a vicious circle: go-to-market leaders spend excessive time on “good enough” hires, mis-hires cost around $1M each, and company culture suffers.
Recruiters face challenges: top performers qualify themselves out quickly if the opportunity doesn’t match their needs. Without deep domain knowledge, recruiters struggle to uncover candidates’ true motivations and current job pains, while non-top performers progress more easily through the hiring funnel.
“Insanity is doing the same thing over and over again and expecting different results.”
Why We are Different
We Know Top Performers
We know what it takes to be a top performer because we have been there ourselves, earning multiple Best in EMEA Awards as Individual Contributors. As go-to-market leaders in Consulting and Sales, we have driven significant growth across various leading SaaS/IT organizations in Nordics. Having lived the challenges HR and recruiters face, we understand why engaging the top 20% is so difficult.
We Apply What We Learn
We love to learn from the best and apply that knowledge, improving go-to-market teams end-to-end – from planning to execution. This facilitates the right focus, optimised Sales Process, Value Based Selling/CoM+, Qualification Frameworks/MEDDIC+, Playbooks etc. – ensuring the best engine for growth. With more than 15 years as hiring go-tomarket leaders in Nordics, we realised it is on us to drive meaningful change. Motivated for improvement, we collaborated with the smartest go-to-market experts in region, built our approach and delivery model – making this our core mission of what we do daily.
Driving Performance and Results
Hire and Retain Top Performers
Boost Culture and Performance
Deliver Results with Confidence
Top 20% of go-to-market teams deliver more than 50% of the results!" (husk slet bindestreg I go-to-market-team
Top performers are very, very difficult to hire (their retention rate is 92%!)
HR & headhunter teams in SaaS/IT organisations rarely progress the top 20%
How We Engage the Top 20%
We combine best-practice recruitment processes, advanced technology (data, insights, automation, AI), and an unmatched network of nordic SMEs to target and engage top 20% candidates. Every step is secure and legally compliant, giving you confidence while delivering a recruitment experience that truly resonates with top talent.